What does a “natural” label mean?

According to the U.S. Food and Drug Administration (FDA), “FDA has not developed a definition for use of the term natural. However, the agency has not objected to the use of the term if the good does not contain added color, artificial flavors or synthetic substances.” There are many naturally occurring toxins and carcinogens. Nicotine, opium, heroin, morphine and cocaine all come from plant sources. Arsenic, radon, lead and strychnine are all natural. The term “natural” should not be considered a label to help the consumer make a decision.

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